The Way to the High Mountain is the name of a new book by photographer Eldad Rafaeli. This book includes Eldad's recent and most comprehensive works, incorporating an extraordinary body of work. While getting ready to launch the book we had thought of giving the book another dimension by printing it on silk to create a capsule collection of scarves which will accompany these works....
So this is the story of the new Vienna Workshop Collection, which has just been launched on my website... A couple of years ago I received a gift from my mother when she returned from a trip to Vienna: A beautiful book about the textiles of the Wiener Werkstätte. The Vienna Workshop was a production community of visual artists in Vienna, Austria from the beginning of the 20th century. They brought together artists and designers of various fields and are regarded as the pioneers of modern design. I immediately fell in love with that book and said to myself that one day I must create a collection inspired by their work.... The members of the community were the perfect example of the beauty of collaboration between artists, bringing together their ideas and...
After a long preparation we finally gathered the new team for the photo-shoot at Eldad Rafeli's studio in Tel Aviv. I was surrounded by my favorite people and amazing professionals, with a handful of new scarves and some great energy. My daughter Naama agreed to take part in the campaign for the second time already. But this time she got a lead part, alongside Shani Ben-Haim, a former dancer who starred in one of our campaigns 5 years ago. It was amazing to see them move together.... We decided to go for a very colorful and happy look, and to match the scarves I collaborated with the amazing Shahar Avnet and borrowed some incredible pieces for the shoot. The new collection...
So I left for London to participate in the first runway for my new brand. A true adventure with lots of excitement... Eldad took the opportunity and scheduled some meetings in London to accompany me. And how lucky for me that he did....
