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The Fantasy Collection

When we were kids, my two cousins and I used to sneak into my grandmother Eva's bedroom, open the old closet's door to find the most sacred drawer: the one full of silk scarves… there were tens of them, in all colors, sizes and designs, made of pure silk, cool and soft and exciting…. We had this ritual where we would dress up from head to toe in these scarves, wrap them around ourselves, imagining we were princesses from a faraway kingdom… This was my grandmother Eva, her home would always ignite the imagination and inspire us to play and explore…(me on the left side, my cousin Anat on the right, 1976). When I was much older, Eva gave me...

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Inspiring NYC

I know I've written a post on NY here just a while ago, but that one week visit was so full of excitement and inspiration that I must share some more moments from that visit and bring my experience and sources of inspiration to share with others on this blog.... Gregory Murphy is an old friend of mine from 25 years ago when we first met in Paris. He is a designer and an extremely talented and creative person, lives in NY and is absolutely madly in love with this city. Walking the streets of Manhattan with him is like going through an amusement park.... He knows every corner, building and story connected to the place and will always show you the...

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The Line Drawing Collection

When planning my new brand, I wanted to create it as a place that could inhabit all those ideas and worlds that constitute my creative life, and at the same time would wrap them all up to create a new visual language. The Idea of the silk scarf being a blank 2D canvas on which I could place just about anything! – excited me. The Line-Drawing collection is a new phrasing of a drawing technique, which I developed about 15 years ago (before my two kids were born, which now seems a lifetime ago…). I then used my own photographs, outlined the objects and filled the entire negative space with a line pattern resembling a wavy organic texture that made...

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A Week in the Big Apple

A trip to New York City for a week is like a splash of inspiration into that everyday grey routine. Me and my partner and best friend Eldad Rafaeli, who is also my very personal photographer, roamed the streets in that cool crisp winter weather. I'm always dressed up and wearing one of my scarves, not to miss any of those great photo opportunities on the street... We had so much luck and perfect weather, with those rare moments of light, of such incredible quality which we never have back home... Coming to this big city always means 2 things to me: one : places, sights and feelings which remind me of that time when I used to live in NY during my...

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New Collection

Launching my own new brand! What a thrill!  After 20 years in the fashion industry, after studying fine-arts and founding a brand as a young entrepreneur for lifestyle clothing, using only natural fabrics and relaxed silhouettes... I have been through designing more than 70 styles a season, owning shops, managing a team of workers, traveling around the world for production, selling my brand to a larger company where it expanded to a whole chain of stores under my management.... I have decided to stop this crazy race and go back to square one. To start from scratch. To create and fulfill my dream of combining my love and passion for art with the design skills I have acquired throughout these years. To go back to handling the fabric with...

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