When planning my new brand, I wanted to create it as a place that could inhabit all those ideas and worlds that constitute my creative life, and at the same time would wrap them all up to create a new visual language. The Idea of the silk scarf being a blank 2D canvas on which I could place just about anything! – excited me. The Line-Drawing collection is a new phrasing of a drawing technique, which I developed about 15 years ago (before my two kids were born, which now seems a lifetime ago…). I then used my own photographs, outlined the objects and filled the entire negative space with a line pattern resembling a wavy organic texture that made...
A trip to New York City for a week is like a splash of inspiration into that everyday grey routine. Me and my partner and best friend Eldad Rafaeli, who is also my very personal photographer, roamed the streets in that cool crisp winter weather. I'm always dressed up and wearing one of my scarves, not to miss any of those great photo opportunities on the street... We had so much luck and perfect weather, with those rare moments of light, of such incredible quality which we never have back home... Coming to this big city always means 2 things to me: one : places, sights and feelings which remind me of that time when I used to live in NY during my...
Launching my own new brand! What a thrill! After 20 years in the fashion industry, after studying fine-arts and founding a brand as a young entrepreneur for lifestyle clothing, using only natural fabrics and relaxed silhouettes... I have been through designing more than 70 styles a season, owning shops, managing a team of workers, traveling around the world for production, selling my brand to a larger company where it expanded to a whole chain of stores under my management.... I have decided to stop this crazy race and go back to square one. To start from scratch. To create and fulfill my dream of combining my love and passion for art with the design skills I have acquired throughout these years. To go back to handling the fabric with...
