Photo-Shoot of the New Winter 17-18 Collection - Behind the Scenes

Finally the new samples for the Winter 2017/18 Collection had arrived and we prepared for a photo-shoot that took place last Saturday in an amazing vila in Savion.

There were 3 models on the set, which was a thrilling experience for me! One of them was my elder daughter Naama, for whom it was the first campaign ever...

Here with my two sweet nieces ...

The leading model Hani Sirkis  is a member of the Bat-Sheva Dance Company.

Here with my own personal incredible photographer Eldad Rafaeli who did a breath-taking job during this day...

He was bursting with creativity and came up with unbelievable compositions. It was quite an experience watching a real master at work!

The styling was a true challenge for me this time. I was looking to create a very rich atmosphere with lots of different colors and patterns combined, giving the whole scene a classy vintage look. Naama, my daughter, who's taste and vision exceeds mine, was my very creative assistant, and I couldn't have done it without her...

The amazing makeup artist Bar Barak did an incredible job as well, and the assistant photographer Yoav Alon alway made sure everything was in place.

So here it is. A sneak view behind the scenes of this amazing day.

The new collection will be online soon.


Many thanks to the Dunitz family for letting us use their home.

Clothes by Love Me Two Times and Itay Gonen Vintage Style.

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